![]() There are about 40 pieces in total, including shoes and accessories for the runway collection. We have everything from basics like oversized T-shirts, casual wear like a shirt dress with a tie-around-waist detail, and fun pieces like sequinned flared pants and oversized biker vests, to a bit of semi-formal evening wear like a jumpsuit, all of which rework my penchant for mixing glamour with tropes of rock ’n’ roll and grunge. ![]() HW: Tell us more about its debut at the recent Singapore Fashion Week 2016 (in October).ĪC: As it’s my first collection, I really wanted to cover all the bases and give my customers a complete wardrobe. I also drew upon the references that influenced my personal style, such as the time I spent studying in Los Angeles, my travels around the world, my obsession with all things related to "girl culture", pop icons like the late R&B artist Aaliyah, Jane Birkin, and Vanessa Paradis. 1?ĪC: It's very much inspired by rock 'n' roll, a little '70s glam rock, combined with the irreverence of '90s supermodels, art and poetry. HW: Key inspirations behind your first collection, Arissa X Collection No. It took roughly three months from conception to production, and the starting capital, about a five-figure sum, was self-funded. It’s been a tedious and tiring process, but very rewarding too. I argued a lot with my creative consultant Gregory, who styles the collection, ha ha.īut I think it's important to not surround yourself with "yes-men" all the time, and I love it when my team gives me constructive criticism. I spent endless hours on the phone with people on my team as well as manufacturers - the samples and designs were made and finalised in Singapore before we sent them to a factory in China for production. I also collaborated with artist Jahan Loh to create custom pieces for the runway collection. I worked with a stylist and pattern-maker, who helped me refine and bring my ideas to life. I thought: Why not create a line based on what I would love to wear to cater to that market, within a price range of $49 to $350?ĪC: It's definitely been a learning experience, requiring a lot of thought, research, trial and error, as well as rummaging through my own wardrobe to figure out what works and what doesn't. Thanks to social media, I have a good-enough following of girls who constantly ask me where I get my clothes, shoes and accessories from. ![]() So I decided to create my own clothing line that encompasses all those elements I would like to see, in pieces I would wear, at a much more reasonable price point. Her World (HW): Why did you start the Arissa X clothing line?Īrissa Cheo (AC): As a consumer, I realised that most of the designs I gravitate towards - which include all the details I like - are usually overpriced, while more affordable versions lack those same details. Hailed as one of Singapore's Insta It girls (with 334.8k followers at last count), socialite cum-fashion/media entrepreneur Arissa Cheo has upped her fashion influence by debuting a ready-to-wear line called Arissa X Collection No. ![]()
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